Apr 10 2013
Simplifying For The Wrong Reasons
There has been a recent shift to Flat UI, No Interface and Hiding Navigation Menus. The basis of simplifying is good, but can be counter-intuitive if badly executed. “Make everything as simple as possible, but not simpler.”, Albert Einstein said. When a product is too simple, it can become sterile or worse, it can be deceptive and frustrating at times.
Hiding Navigation Menus
The best user experience reduces the amount of clicks to as few as possible. It makes sense to have a Menu icon on mobile because of the lack of screen real estate, but for desktop and tablets, that is not the case. A good navigation keeps the menu simple – you should typically have 3 items or fewer alongside the logo. Those items should be frequently used.
Hiding a navigation menu not only adds an extra click but also takes up one of the 3 important menu items. It’s a compromise. For the Web, this menu concept should be treated as a drop down menu and should be used only for secondary options. By making things visible, you increase the chance that your users will see and use your menus. Hide to solve clutter, but only if there is clutter.
- Windows 8 hides their Charms menu, effectively making their UI less cluttered. But it’s not readily obvious that there is a menu. Also, they made the power options, which are fairly important, 3 clicks away (Charms > Settings > Power > Restart).
- There is an interesting debate about Squarespace‘s decision to use a “hamburger” menu for their main navigation. While it’s likely intentional to let users focus on the content, it makes me doubt on the actual usage of that menu, especially for non-savvy people.
Flat UI
A flat user interface simplifies the visual richness, but can compromise the clarity of important design elements such as buttons. It also doesn’t rely on real life metaphors that people are familiar with. While those metaphors can be of bad taste and quite distracting (see Find My Friends), there are also good metaphors such as physics, animations, sounds and gestures.
The simplest metaphor of all is of course the button. There are buttons everywhere, from the door bell to your phone’s home button. Buttons should be designed in a way that it stands out, whether you apply gradients or flat colors.
- Without a shadow, a gradient and rounded corners, buttons can be mistaken as banners or titles. Flat UI also typically relies on more colors to structure the design.
Regardless of the style you are going for, make sure that you design with clarity. If you’re going flat, you must have a solid understanding of colors and contrast. If you’re going realistic, practice your gradients and shadows. Design is how it works, therefore make it obvious and functional.
- When you open the shop section in Path, you get a nice ring sound reminiscent of an ice cream shop. As you tilt your phone, the stickers follow the direction. It’s beautiful. Making the shopping experience heartwarming may seem unnecessary on the surface, but if you stop and think for a minute, it is actually solving a problem. That problem is that users, especially in a social network context are put off by the idea of e-commerce. So, by emotionally connecting with the user, Path manages to not only make it acceptable, but also delights its users with a fun and nostalgic experience.
No Interface
Simplifying an interface to a point of having no interface can be rewarding, but can come with a cost. There are False Positives and that is the danger of No Interface. Think for example of Google Now, which serves you information by guessing who you are. It is a great concept in theory, but when the guesses are wrong, it can be very frustrating. Siri is another example. How many times have you been disappointed by how well Siri understands you? Accuracy plays a big role in earning the user’s trust.
Good design is honest, and with honesty comes trust. When you see a button, you know exactly how it’s going to behave. There is delight in using a beautiful interface.
- By using a natural language, Fantastical can guess at a 100% accuracy the event you want to add to your calendar. Please note that we’re still using an interface here (keyboard) and that the same wouldn’t be true by using your voice. Our technology is not there yet.
This is not to say that No Interface will never happen. When technology can guess at a 100% accuracy, it will happen. In fact, as designers, we should always aim for As Little Design As Possible. But rules are meant to be broken, and while following one particular design principle, you must not compromise other principles such as honesty and clarity. Sometimes, you have to make the hard decision to prioritize.
Simplifying For The Wrong Reasons: http://t.co/9BPNWpMmyn
Simplifying For The Wrong Reasons: There has been a recent shift to Flat UI, No Interface and… http://t.co/1AFmOwMl9q
Simplifying For The Wrong Reasons http://t.co/wI9lC5wFPE
Meng, great article. I completely agree with you and love the points you used in this article. I think flat design is beautiful in the same way I think anything other than flat is beautiful – if executed properly. I think so many users become wrapped up in using the clean flat look that we forget to account for things such as “does this look like a button or a banner” – I myself am guilty of this, too.
I definitely would love and plan to write an article touching on some things about this topic as well.
Yes, I think it’s important to design with clarity. I’m glad for flat design but even more glad that we haven’t completely gone flat.
Can’t wait to read your article on this topic. :)
Simplifying For The Wrong Reasons by @MengTo: http://t.co/2We74l2wfw
Meng, big fan of your work and writing.
Was able to learn a lot from this post. Thank you!
Thanks Jason, good to hear from a fellow canadian. :)
Simplifying For The Wrong Reasons http://t.co/Grdrrx4RFY
Simplifying For The Wrong Reasons by @MengTo: http://t.co/csiNl7w4pO
as much as I love simplicity, but the current trend is just wrong (from a usability point of view)
http://t.co/hwdO3CFZH1
„While following one particular design principle, you must not compromise other principles such as honesty & clarity“ http://t.co/dEZ2MW7DOw
Simplifying For The Wrong Reasons by @MengTo: http://t.co/uboTbaC5KD
Hi Meng, great article. I was about to write one similar myself! I’m quite fond of simplifying ‘less important’ or lower depth regions, such as modal boxes. Along with using wells to section specific areas and using style, shape and size (such as subtle gradients or shadows) on key functions (such as buttons) to accentuate their purpose and definition over the flatter elements.
I work as a UI designer for Moonfruit (http://www.moonfruit.com) and have been working on creating a logical workflow for users to effectively upgrade or ‘migrate’ their sites from Flash to an HTML5 version. Along with the correct messaging, I’ve found this type of style particularly effective:
http://postimg.org/image/ccs9aegeb/full/
It would be great to hear your thoughts! Thanks.
Thanks Ed. Agreed, using very subtle gradients and shadows is very effective. When the concept doesn’t require strong metaphors or strong abstraction, I find that this approach is a good balance.
Simplifying For The Wrong Reasons http://t.co/NKJKCdcxD2
Simplifying For The Wrong Reasons http://t.co/UgiIzYFD6d #design #ui #ux
Awesome Article Meng. Completely agree with you. Especially the notion about flat buttons being mistaken for banners/titles.
I could have gone more in depth about other flat design elements that can be ambiguous, but yes, the button is definitely a strong example. Thanks for reading!
Simplifying For The Wrong Reasons by @MengTo: http://t.co/yukMbW4jwT
Simplifying For The Wrong Reasons by @MengTo: http://t.co/5ex1qx0Xe0
Simplifying For The Wrong Reasons via @mengto http://t.co/t62o3YZxcP
“Simplifying For The Wrong Reasons” http://t.co/8rfB4GxGJf
Simplifying For The Wrong Reasons http://t.co/U5braqZDVu via @prismatic
Simplifying For The Wrong Reasons http://t.co/7grKwv6Tre #webdesign #design
I’ve always found it odd that the web community all of the sudden decided that three horizontal bars represents a menu. I don’t think the rest of the world sees it this way yet, which is why I tend to use the word “Menu” or “Nav” in place of those three bars when it’s needed.
Flat design is a great aesthetic and I love it, but it shouldn’t compromise your users understanding of what they are looking at. When that happens you aren’t simplifying anything you are requiring more work on your users end to take action.
Just like we should remove unnecessary ornaments, we should also remove unnecessary clicks and steps. It’s not because it’s pretty that it’s necessarily useful. But aesthetic is important and useful if done right.
Simplifying For The Wrong Reasons http://t.co/htMFvTlHRo
Simplifying For The Wrong Reasons http://t.co/03O2rIod2o
Simplifying For The Wrong Reasons by @MengTo: http://t.co/E9AbP9JUkG
Simplifying For The Wrong Reasons by @MengTo: http://t.co/mewhy2XpDH #flatdesign #ui #ux
Simplifying For The Wrong Reasons http://t.co/nCUql9o9U1
Simplifying For The Wrong Reasons http://t.co/KFQjbKhGNm
Simplifying For The Wrong Reasons by @MengTo: http://t.co/wHoEFCBZY8
Simplifying For The Wrong Reasons http://t.co/BiqvCSyiNU
Simplifying For The Wrong Reasons by @MengTo: http://t.co/XDMe1GTsz8
Simplifying For The Wrong Reasons | Meng To – UI/UX Designer http://t.co/IzvMTdIpgD #harrogateseo
Simplifying for the wrong reasons http://t.co/Ats1452PmH
simplifying for the wrong reasons http://t.co/PIcQzFxKS8
“When a product is too simple, it can become sterile or worse, it can be deceptive and frustrating at times.” http://t.co/cktoodDfKh
Simplifying For The Wrong Reasons http://t.co/CJ9YFkWJkL
“Simplifying For The Wrong Reasons” http://t.co/r5Y4Sg0zCt
Do’s and don’t’s of implementing a reduced, flat UI via @SidebarIO http://t.co/1i5wFvSxST
Simplifying For The Wrong Reasons via @mengto http://t.co/fUMNwntF89
Totally. “Hide to solve clutter but only if there is clutter” – RT @TractorSchool: Simplifying for the wrong reasons http://t.co/x6z5CnHtqo
Simplifying For The Wrong Reasons by @MengTo: http://t.co/8gjRncdWtM
Simplifying For The Wrong Reasons by @MengTo: http://t.co/DNUwsLdfMH
Excellent article à lire : Simplifying For The Wrong Reasons http://t.co/0SeZJ63C63
Simplifying For The Wrong Reasons http://t.co/KLja8XKL23
.@omixam Añadamos la confianza a la honestidad en el diseño http://t.co/CMxvcVXaoO (cc @adria_cruz)
Simplifying For The Wrong Reasons by @MengTo: http://t.co/G4q45I4l7l
Can’t agree more. READ THIS. “Simplifying For The Wrong Reasons” by @MengTo http://t.co/zs7jA9MbOP via @sidebario
Simplifying For The Wrong Reasons by @MengTo: http://t.co/X0Mc66tlNV
Simplifying For The Wrong Reasons. http://t.co/H7411Sep8m
Meng, thanks for sharing your thoughts! I agree that some designers are overstepping the bounds of minimalism when designing elements like buttons and navigation – and don’t get me wrong, I really like flat design.
When you can’t tell what something does (like a button) then you need to seriously rethink your design and approach it from an end user’s usability perspective.
I do really like flat design as well. But just like any tool, we must use it wisely.
Simplifying For The Wrong Reasons by @MengTo: http://t.co/QtCYhGR45h
http://t.co/4WQqInLis7
Simplifying For The Wrong Reasons by @MengTo: http://t.co/GZpEj2oeDH Interesting read on simplifying interface and experience
Simplifying For The Wrong Reasons by @MengTo: http://t.co/3HwdHexjfS
“The best user experience reduces the amount of clicks to as few as possible.”
It sounds like this is a contradiction of Steve Krug’s usability law #2: “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” Agree?
Great article!
There are 2 separate rules there: As little as possible and Clarity. Yes, we should reduce the amount of clicks to as few as possible AND also make those clicks unambiguous.
Are 3 clicks necessary, even if each of those clicks is clear? Can we reduce to 2 clicks or even 1? How about 0? The number of clicks does matter.
Simplifying For The Wrong Reasons by Meng To http://t.co/o9mQ4PU7LQ
“Make everything as simple as possible, but not simpler.”, Albert Einstein said. http://t.co/lKJ96Gx6Nx
Are you simplifying for the right reasons? http://t.co/rZOe4om6Ri /by @MengTo #design
Simplifying For The Wrong Reasons http://t.co/g5btrlsqvu
Flat design et simplification des interfaces utilisateurs [eng] http://t.co/cQccxmR01U #archinfo
Article: Simplifying For The Wrong Reasons – http://t.co/lmgVE6lWxa
Article: SEO Can Help You Communicate – http://t.co/HXsBEhe0S5
Interesting take on the Flat UI trend… || “Simplifying For The Wrong Reasons” by @MengTo: http://t.co/3S6dyYYqDu
You need to be careful when it’s about UX/UI design, specially if your want to simplify it. Here’s a great article http://t.co/mDNpiKDY1p
Simplifying for the wrong reasons by @MengTo http://t.co/3uhoXJPyqF
Simplifying For The Wrong Reasons http://t.co/SmWof8Fn3U vía @MengTo
Simplifying For The Wrong Reasons http://t.co/6CiA8AjfsM
Good points. Best to make a Keynote prototype and get in front of people. You’ll know almost immediately whether you’ve gone too far in the flat/minimalist aesthetic.
In the hidden nav dept., I like how Pinterest handles their nav in the mobile app. it goes away when scrolling down. Upon stopping or scrolling up it re-emerges, when it’s actually needed.
Simplifying For The Wrong Reasons | Meng To|UI/UX Designer http://t.co/ahBjp8Eqby
Simplifying For The Wrong Reasons: http://t.co/uhoTAYVNM8
Simplifying For The Wrong Reasons by @MengTo: http://t.co/b04Hmk4hnS
Some great points Meng. I think that design trends sometimes have a negative impact on good design. These days everyone wants a flat UI, simply because it’s cool. Flat UI’s are tough to get right as defining hierarchy can become a problem. Hiding UI elements can work well in certain situations but novice users will have trouble with discoverability. I guess it’s all a balancing act in the end. Keep up the great work :-)
Simplifying For The Wrong Reasons | Meng To|UI/UX Designer http://t.co/duqORDdqbU
Good, timely article. I appreciate your point about buttons. Skeuomorphism fears aside, there’s just something inherently unintuitive about a completely flat button.
Simplifying For The Wrong Reasons http://t.co/kaTGyUB3RW Agree and don’t at the same time. Agree with the flat UI, but not with the Menu
Simplifying For The Wrong Reasons by @MengTo: http://t.co/0dH2s86Oge
Simplifying For The Wrong Reasons | Meng To – UI/UX Designer: http://t.co/jE2PFpX67T
Simplifying For The Wrong Reasons by @MengTo: http://t.co/P2XlSRtWVu
Simplifying for the wrong reasons. You better check yourself before you wreck your user’s experience http://t.co/SFhASIaDAu
Simplifying For The Wrong Reasons by @MengTo: http://t.co/vNU8PvcGTY
Simplifying for the wrong reasons: http://t.co/wereGT7zUc #design
Mon motto “Make everything as simple as possible, but not simpler.” A. Einstein http://t.co/TWCmxi8YYE #flatdesign
Simplifying For The Wrong Reasons by @MengTo: http://t.co/zIAXGkgZ1l
Don’t Simplify For The Wrong Reasons by @MengTo: http://t.co/39ji1CcPgn
[…] liked Meng To’s Simplifying For The Wrong Reasons, but there’s one part that perpetuates one of the most enduring myths in user experience […]
Simplifying For The Wrong Reasons http://t.co/HrBcGFpQpQ vía @MengTo
¿Diseño plano ande o no ande? p.e. #W8 #WP8 “Simplifying For The Wrong Reasons” http://t.co/4LQ4041M2N via @ssmancha
Simplifying For The #Wrong #Reasons by @MengTo: http://t.co/7mS2nhTpAo #Design #UX #UI #Minimalist #Interface
Simplifying For The Wrong Reasons http://t.co/c99wiCgcdx — #UI #CSS
Nice point of view about flat design and NoUI ► Simplifying For The Wrong Reasons | Meng To|UI/UX Designer http://t.co/UpxF5OnSdK
Simplifying for the wrong reason http://t.co/FuEjPvNT2B #design #ui #ux
Simplifying for the wrong reasons http://t.co/1iJkPP7p1A
Simplifying For The Wrong Reasons http://t.co/oPNlDc3zdb /by @MengTo
Simplifying For The Wrong Reasons http://t.co/IqpKf8Lfcu
Simplifying For The Wrong Reasons by @MengTo: http://t.co/fsmsnqyvqO
How to avoid simplifying design for the wrong reasons via @MengTo’s #design blog http://t.co/gEE9hjt3Zr Great examples of #UI mistakes
Simplifying For The Wrong Reasons by @MengTo: http://t.co/9ogx4a3MdY
@treehouse @Gabi_Azilia @DesiznTech another http://t.co/bzhkA2SVJN
With the focus on minimalism in our age of design, some people take it took far. “Simplifying for the Wrong Reasons”: http://t.co/I2a3q77T1B
Simplifying For The Wrong Reasons http://t.co/fKK1a9taew by @mengto
Good insights on design & simplicity: “Make everything as simple as possible, but not simpler.” http://t.co/eU2eVlOblk via @MengTo
Simplifying For The Wrong Reasons http://t.co/7nDL9ftgwF
Simplifying For The Wrong Reasons by @MengTo: http://t.co/yOQVNopuHm
Simplifying For The Wrong Reasons can be stupid : http://t.co/fqvbIK12Qw
Great, short read. –> _Simplifying For The Wrong Reasons_ by @MengTo: http://t.co/j8fFAxyQoa
Great article. This is a question I’m always asking myself, even more when I work on my own projects. Thank you
Good article, but I don’t think there is a linear connection between the number of clicks and user experience.
Yes, that’s true, just like for “As little design as possible”. As long as you don’t compromise the other design principles.
Know the pitfalls in simplifying in #web #design. http://t.co/0f5NYYclm5 Great read for all you #UI buffs.
Simplifying For The Wrong Reasons http://t.co/h62pmfaLCZ
Make everything as simple as possible, but not simpler. – Albert Einstein. http://t.co/M5rDQBb48r
Simplifying For The Wrong Reasons by @MengTo: http://t.co/BQFwXjSlOh
Simplifying For The Wrong Reasons by @MengTo: http://t.co/K6UPiEF0QN
Simplifying for the wrong reasons http://t.co/Qp1swnDjk9 #ui
Simplifying For The Wrong Reasons by @MengTo: http://t.co/PHssKXSgs6
Flat design is cool, but with no shadows, gradients or rounded corners, buttons can be mistaken as banners or titles. http://t.co/M5rDQBb48r
Simplifying For The Wrong Reasons http://t.co/dzJZTvujbz
Simplifying For The Wrong Reasons | Meng To|UI/UX Designer http://t.co/RSZluuU0Lm
“Simplifying For The Wrong Reasons” http://t.co/epMRuy1HvB
Simplifying For The Wrong Reasons by @MengTo: http://t.co/KQKeq7lL4e
“Without shadow, gradient or rounded corners, buttons can be mistaken as banners or titles” http://t.co/il1l4OfQsu http://t.co/dzI1SmeK2X
Simplifying For The Wrong Reasons by @MengTo: http://t.co/XoDJD0h4eW
[…] Simplifying for the wrong reasons on Mengto’s blog A great article looking at how some applications and websites are over simplifying. A nice site blog design too! […]
[…] all the rage lately, partially for the supposed reason that it is honest (Though many designers do not agree with this) but also, in my opinion, a way for the web (which is still quite young) to rebel like a teenager […]
Nice. Thanks. In my mind, ‘users’ will evolve. Our difficulty now is to enable them to either recognize the interface (low-cognitive load) or learn the interface (high cognitive load). Their motivation to learn will depend on the stickyness or need to be in the page at all. This gives us perhaps an indicator for where we can flatten, or not.
As the fashion develops, so users will become more astute at what to look for – as a group they’ll learn how to interact with the new offerings, eventually vindicating the design. I’m learning Windows 8 now, and understanding why Windows+C removes my hand from my mouse… because the motor effort required to mouse-off to the corner is greater! Charming.
From my perspective, I’m with you being uneasy with flatty design. The 3-dimensional metaphors of ye olde days worked because users ‘knew’ a button from everyday experience. With flatty, established users face a higher cognitive and motor cost (initially, at least) to learn the visual language.
Has anyone experience with flatty design and completely new technology users? Do they recognize the invitation to interact with flatty as quickly as I would expect them to with a more traditional approach of 3D metaphor?
Simplifying For The Wrong Reasons by @MengTo: #FlatDesign http://t.co/L4raqs5Ai8
Simplifying For The Wrong Reasons | UI/UX http://t.co/3Zb65o3r87 #ui #ux #design
Simplifying For The Wrong Reasons: http://t.co/817RVdYhC7 #design
Does it pass the “can my parents use it?” test? When oversimplification threatens usability in #webdesign: http://t.co/i6xaREvTyt #UX
Simplifying For The Wrong Reasons by @MengTo: http://t.co/xQxrVL3LUO
Simplifying For The Wrong Reasons by @MengTo: http://t.co/n5z4mz0L1L
Simplifying For The Wrong Reasons #MustRead .. Somewhat Old but still #awesome http://t.co/pcSNNMLDA8
Simplifying For The Wrong Reasons
http://t.co/nX4vUQ8d2T
Make things as simple as possible, but not simpler: http://t.co/DmdSsaPlDb
Breaking up the fight for flat: Simplifying For The Wrong Reasons by @MengTo: http://t.co/xv5Z6hjnqM
Good reading: http://t.co/wLRw8MBK6J
Simplifying For The Wrong Reasons | Meng To|UI/UX Designer http://t.co/QzrwZcVHxh
[…] Addig is itt egy a témába vágó cikk: http://blog.mengto.com/simplifying-wrong-reasons/ […]
Simplifying For The Wrong Reasons http://t.co/Uz2J0CTEoG
“Make everything as simple as possible, but not simpler.” A. Einstein :) http://t.co/grM5bAXWd8
Hi Meng,
At aarki we are trying to build a UI/UX for our new ad platform. Wanted to know if you are available on contract or full time to work on this project?
Let me know if you are available? you can email me or call me at srikant@aarki.com/310-994-9695.
Thanks,
Srikant
Hi Meng,
I just created a simple web app to centralize the great .sketch resources offered by the design community.
I saw that you posted some great stuff that you made with sketch and I took the liberty to put them on the site so other people can easily find them.
I hope it’s ok, let me know if it’s not!
Best,
Max
Лучшая статья про ”Flat design” http://t.co/GqC0AEyKaf
Good design is honest, and with honesty comes trust – Simplifying For The Wrong Reasons: http://t.co/hhzh7ccQUo
Simplifying For The Wrong Reasons by @MengTo: http://t.co/B6ggpjEmxM
I am not a designer — just a customer of many online systems. I’ve been using Squarespace since 2005 and Flickr since 2004.
I’m a HUGE fan of Squarespace though I have not converted to their latest version as it makes no sense to me – its as if I’m on another planet in another galaxy so I’m sticking with Version 5 as it is an option. That makes me incredibly happy as I don’t know what I would do if they required us to convert to their new version someday.
Now I’m horribly frustrated with the launch of the New Flickr and I’m not alone. Are you familiar with Flickr or their new launch? I found my way to your blog when I googled UI – UX design. Or something like that… which was mentioned in the feedback forum.
Many Flickr members have been pushing back and asking the leadership to restore some of the features. I don’t know how their change relates to this topic other than it appears the new Flickr was a design to hide or eliminate some functions so that it will work on an iPhone, iPad, Android, etc. but what happened was at the expense of desktop users needs. There was no warning of this change.
Parts of the Old Flickr that I remember still exists . If I click on certain menu options I can see it, but the Homepage and each member’s personal photostream defaults to a huge grid of pictures which requires endless scrolling.
Obviously many Flickr members are quite emotional about the changes as evident in the many forum topics. Here is a link to the main one which Flickr moderators are asking members to use to keep feedback on the site design contained.
This is the main one…. http://www.flickr.com/help/forum/en-us/72157633547442506/page253/
There are some well worded assessments of the specific problems with the new design and then there tons of just angry members.
I would dearly love to get some designer’s perspective on the Flickr design change — You and/or your expert readers. I’m so eager to learn what is good or not so good (whether I want to hear it or not) about this change.
Thank you for your time.
Simplifying For The Wrong Reasons by @MengTo: http://t.co/c0rpuqRJea
[…] it was bound to happen. Flat design relies strongly on typography and colors, and very little on gradients, shadows or textures to set itself apart. To understand why, one must […]
[…] Simplifying For The Wrong Reasons Simplicity. Keep it simple stupid Make it simple Laux. Diseño web: Las diferencias entre el minimalismo y la simplicidad […]
[…] Simplifying For The Wrong Reasons Simplicity. Keep it simple stupid Make it simple Laux. Diseño web: Las diferencias entre el minimalismo y la simplicidad […]
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[…] Simplifying for the wrong reasons on Mengto’s blog A great article looking at how some applications and websites are over simplifying. A nice site blog design too! […]
[…] the navigation menu. Designer Meng To describes this well in his aptly titled blog post called “Simplifying for the wrong reasons”. When Microsoft (which so far has been highly regarded as the innovator of flat design) made the […]
Sorry I meant as one of the first lines in the article.